P.O. Box 29069 | Henrico, VA 23242-0069

(804) 739-1400 | office@vaauto.org

Webinar: The Industry Everyone Loves to Hate: What exactly is going on with payment processing?

  • 11/12/2025
  • 7:30 PM - 8:30 PM
  • via Zoom

Registration


Register

Join us for a FREE one-hour webinar, on November 12th presented by Reliable Payments. 

Click here for the full program.

The Industry Everyone Loves to Hate: What exactly is going on with payment processing?

This webinar will provide a clear, unbiased overview of key payment processing topics for the automotive industry and VAA. Explore pricing models—traditional, compliant surcharging, and dual pricing—alongside compliance requirements, 2025 tech integrations, and best practices for support and relationship management.


About the presenters:

Wilson Cox brings over 10 years of experience in sales and sales leadership to his role at Reliable Payments, where he leads the Inside Sales team. He is customer-focused and passionate about problem-solving, dedicated to delivering tailored solutions that meet each client’s unique needs. For his VAA clients, Wilson’s top priority is ensuring a seamless, hassle-free payment processing experience. In his spare time, Wilson likes to work on his small farm and is an avid shooter & outdoorsmen. A Richmond native, he now resides in Goochland, VA with his wife and daughter.

Jake Hollingsworth brings nearly 20 years of experience in financial services and a proven track record of helping businesses thrive through smarter, more strategic payment solutions. He has overseen billions in processing volume, built and led top-performing teams, and understands how to navigate the ever-changing payments landscape. More than his industry expertise, Jake is known for his commitment to relationships, leadership, and lifting others up — qualities that make him an invaluable part of any partnership. In his spare time, Jake likes to spend time with his lovely wife Sarah, and their 4 children. Jake is also an avid outdoorsmen & loves to travel.


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Virginia Automotive Association | P.O. Box 29069 | Henrico, VA  23242-0069 | (804) 739-1400 | office@vaauto.org | www.vaauto.org

About Us

Virginia Automotive Association was established in 1965, with the purpose of advancing and safeguarding the business interests of our members.  We aim to promote harmony, goodwill, and understanding among our members and encourage the exchange of ideas and technical knowledge.  We are dedicated to providing education, training, and ongoing support to our members.

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